FRACTIONAL CMO-AS-A-SERVICE
ABOUT THE PRACTICE
Specializing across product-led growth (PLG) and enterprise Marketing for B2B (some B2C) SaaS startups at any stage - from seed to scale. >15 years of marketing experience across all marketing roles with a systems thinking approach.
THE VALUE OF FRACTIONAL
Marketing ramp at an accelerated pace and at a fraction of the cost
In-depth knowledge across all technology domains - data, cloud, ai, blockchain, e-commerce, mobility
Strategic plans and tactical execution as foundational milestones
Prior experience as head of marketing and marketing strategy at emerging tech startups
Proven expertise across both product-led growth and enterprise demand generation
SERVICES
FROM STRATEGIC MARKETING AND BRANDING TO GROWTH HACKING AND CONTENT.
BRAND REFRESH
Large and small-scale brand facelift/refresh initiatives in collaboration with agencies
DEMAND AND GROWTH MODELING
Modeling the funnels for demand generation and product-led growth based on revenue goals.
CONTENT STRATEGY
A framework-driven content and marketing strategy with messaging maps, calendars, execution plans and hands-on seeding.
STACK AND PROGRAM RIGOR
Marketing plans, project and capacity planning, stack audit and onboarding, OKR seeding, budget management and ROI analysis
DATA ANALYTICS
Unifying Marketing data to drive data-aware insights
TEAM AND MARKETING CULTURE
Building and growing Marketing teams from zero to at-scale
RETAINERS
Engage in a 3-6 month or a longer strategic consulting engagement. Ideal for startups that need a quick facelift and marketing seeding, followed by a tactical team managing the marketing future.
FIXED SCOPE
Shorter duration, scope-of-work focussed time and material engagement to accomplish specific types of marketing projects.
HOURLY CONSULT
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I can consult on an hourly basis to solve your immediate and biggest Marketing challenges in tandem with your execution team, or I can bring my own.